In the past, I have bared my withered, jaded artistic soul to you all on the subjects of Popularity, Ambition, Commission Work, Spec Work, and Screw Ups. Today, I am going to tackle SELLING OUT. From a PRO SELLOUT STANDPOINT NO LESS! So strap in, sharpen your pitchforks, light those torches …or just scroll to the end for a wealth of tips on how to sell out efficiently so you don’t have to do all the tedious research I did.
Selling Out: An Overview
So first off, what do I mean by “selling out?” For my purposes, I’m not talking about making money from your own art, unless you’re literally making art you hate for money. Actually, I’m talking about completely phoning it in and using all of your painstakingly acquired design skills to quickly make stock art and fonts into designs you can sell. I am talking about the laziest, most money-grubbing (legal!!!!) use of your artist skills imaginable.
WARNING: I’m going to talk about sellout art and sellout artists a LOT until you get over any kneejerk reactions you might have to that phrase. Because I might be a little sick of artists just …never being expected to make any money from their hard-won art and design skills, or only being allowed to make money in a certain way that is sufficiently prestigious or noble.
Generally, when artists decide to “sell out,” it’s a financial decision. Their pleasure from personal expression isn’t enough to offset their monetary needs, so they gloomily resort to selling out in order to survive. I don’t think selling out is automatically a BAD thing, as you might have guessed, but I’m not interested in doing it for survival. I’m interested in doing it for FUN. Continue reading